About
Nyra Naturals is based in Melbourne. Right now, it's a small, deliberate project — not yet a company selling anything.
Rakesh, Founder
Why we exist
I work in healthcare food services, and the more time I spent around nutrition, the more one thing bothered me: there's no shortage of products. Protein powders, supplements, fortified this-and-that — all of it exists, and most of it is aimed at a fairly narrow idea of who needs it and how they'll use it.
But real life doesn't fit that neatly. Some days I need something I can carry with me and have when energy runs low, without needing time I don't have. Some days I skip lunch entirely. And separately — I worry about whether my parents are getting enough nutrition day to day, in a way that's actually easy for them, not something that asks more effort than they have.
That's the gap Nyra Naturals is working on — not another protein powder, but nutrition that adapts to how someone's day actually goes, instead of asking them to adapt to it.
Where we are now
Formulation, manufacturing, and regulatory work are all in progress. Nothing is being sold yet. This page will change as that work does.